ESCONDIDO, CA (January 14, 2019) - Metallica and Arrogant Consortia (a Stone Brewing imprint) have announced Enter Night Pilsner. Launching in the US now, and internationally this spring, Enter Night Pilsner is a unique expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions and challenging convention.
Enter Night Pilsner is the outcome of a genuine creative spark between two entities that grew to become international forces of nature in their respective worlds, yet came from the fringes. An intensity of vision combined with a shared middle finger to the status quo makes Enter Night Pilsner a chorus of collaboration worth celebrating. The members of Metallica and the leadership of Stone participated at every step alongside their talented brewing team. From Metallica’s Bay Area HQ and the brewery HQ in San Diego, to many beers backstage at shows, the spirit of collaboration was powerful. Metallica’s Lars Ulrich and Stone co-founder Greg Koch even enjoyed multiple occasions at Lars’ home ‘discussing’ (industry-speak for ‘drinking’) beers. After all, there was only one chance to get this right, and anything less than an incredible result was not an option.
Aside from its intense drinkability, craft enthusiasts will note Enter Night’s remarkable flavor and aroma which artfully combine the beauty of a traditional Northern German Pilsner with Arrogant Consortia’s modern overtones of aggression. The resulting genre-defying pilsner is hop forward with sound bitterness on the finish. It first appeared for the most worthy few in exclusive releases at Metallica’s shows this past fall. The beer will gain full US distribution in the first quarter 2019, and its global domination will roll out this spring covering Europe, Australia, China and beyond.
Arrogant Consortia is a wholly owned imprint of Stone Brewing. Its often aggressive and always self-righteous lineup of beers includes Arrogant Bastard Ale and Bourbon Barrel-Aged Arrogant Bastard Ale, among others. The world-renowned brewery is well-known for waving the proud flag of independent craft brewing, while rallying against the bland, boring nature of industrialized, commoditized ‘fizzy yellow beer.’ Enter Night Pilsner is brewed to be enjoyed fresh and is best enjoyed with your friends… be it in bars, backyards, or tailgates… with your favorite music.
· September 2018 - Select states in the US
· November 2018 – California
· 1st Quarter 2019 – Nationwide roll out
· Spring 2018 - International
Stats: 5.7% ABV, 45 IBUs
Packaging: 16oz six-pack cans and draft
Beer finder: find.arrogantconsortia.com
Metallica Concerts: Metallica.com/tour
Enter Night Pilsner digital assets: https://brandfolder.com/arrogantconsortia/enter-night
Arrogant Consortia and Metallica make the perfect collaboration: A fiercely independent band hooks up with a rebellious craft brewery. Both have been able to innovate and remain on the cutting edge while pushing boundaries of their respective genres. This is a bold Pilsner that has all the elegance of a traditional Pilsner, but as if it was played through a distortion pedal. It’s the perfect beer for… fuck that, it’s the perfect beer!